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About eXtra

eXtra was established in Saudi Arabia in 2003 by United Electronics Company (UEC) Commercial Registration number (2051029841), to provide customers with complete shopping experience for consumer electronics and home appliances.

eXtra offers all the leading international brands and stocks an extensive product range including TV, audio systems, computers, mobile phones and IT communications, cameras, home appliances and personal care products. The product range is supported by comprehensive after sales services such as extended warrantee, free home delivery and AC installation. In addition it offers anytime anywhere computer maintenance, remote assistance over the phone 24 hours 7 days a week, and mobile setup with total back-up and maintenance through its trade mark Force 24/7. With 3 dedicated service centers across the kingdom, eXtra also offer household machines and electronics repairs.

Today, with +12 Million shoppers, eXtra is the destination and the most popular electronics store with 42 stores across Kingdom of Saudi Arabia and 2 stores in each of Bahrain and Oman.

In recognition of its exceptional success eXtra ranks first among retail companies in the list of 100 Saudi Fast Growth companies, having achieved a growth rate of 340 percent during the period 2004-2008, and won first place in the Saudi retail sector category of the Arabian Business Magazine awards for excellence. In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as “One of the Kingdom’s fastest-growing companies”. In addition, in 2012 eXtra was also named as one of the “Arabia 500 top companies in recognition of its exceptional growth and sustained commercial success.”

eXtra is committed to corporate social responsibility through UEC's training and hiring program for retail personnel. Working in cooperation with the Technical and Vocational Training Corporation, the program targets Saudi youth with specialized training courses and offers them job opportunities at eXtra and other UEC outlets. More than 250 trainees have graduated from the program since its inauguration. In 2012, the company was voted by one of the Kingdom’s leading economic newspapers as offering the “Best Retail Working Environment in the Kingdom” for 2011.

Offering over 12,000 different products – including an enormous range of leading international brands – eXtra ranks first in terms of the number of stores and products it offers in Saudi Arabia.

Our Vision

To be the leading retailer of consumer electronics, appliances and communication solutions in the region.

Our Mission

We enhance consumers L.I.F.E. by providing innovative quality products, services and solutions which meet or exceed our customers' expectations. Through collaborative relationships and driving operational excellence we will be mutually rewarded.

Our Values

Our behavior are guided by the following values

  • Ownership We think as business owners and hold ourselves accountable on our decisions.
  • Integrity We strive for fairness and adhere to the highest ethical standards.
  • Excellence We do the right things right by evaluating and then acting to deliver operation excellence.
  • Team work We work collaboratively to achieve our objectives.

Our Operating Principles

These are our operating principles

  • We put Customers first
  • We encourage open Communication
  • We accept Accountability for all our promises, actions and our commitments.
  • We Respect the individual.
  • We are Eager to Learn and to make a difference in our environment.