iPhone 17 Pro Max, iPhone 17 Series, and iPhone Air: A19 Pro Power, 48MP Cameras, iOS 26, and MagSafe Innovations Across Apple’s Most Advanced Lineup

Discover the all-new iPhone 17 Pro Max, the most powerful iPhone ever made. Featuring a brilliant 6.9-inch display and a heat-forged aluminum unibody design, it is engineered for durability and elegance. Powered by the A19 Pro chip with vapor cooling technology, it delivers up to 40% better sustained performance. The device boasts an all 48MP rear camera system with up to 8x optical-quality zoom, enabling unprecedented photographic precision. The 18MP Center Stage front camera supports smarter group selfies and simultaneous front and rear Dual Capture video, perfect for capturing every angle.

The iPhone 17 Pro Max also features Ceramic Shield on both front and back for exceptional crack and scratch resistance. The rear Ceramic Shield is four times more resistant to cracks, and the new Ceramic Shield 2 front glass is three times more scratch resistant. Battery life is best in class, offering up to 39 hours of video playback and fast charging with 50% capacity in 20 minutes. Running on iOS 26, it boasts Liquid Glass design, customizable Lock Screens, polls in Messages, enhanced Call Screening, and vital safety features such as Crash Detection. Connectivity options include ultra-fast Wi-Fi 7, 5G, Bluetooth 6, and secure eSIM support, while privacy is deeply integrated.

The iPhone 17 Pro shares much of this power in a 6.3-inch compact frame, also with a heat-forged aluminum unibody and A19 Pro chip. Its 48MP rear camera system features the widest zoom range ever in an iPhone, at 8x optical-quality zoom. The 18MP Center Stage front camera enables group selfies and Dual Capture video as well. Ceramic Shield 2 front glass provides three times better scratch resistance, and battery life extends up to 33 hours of video playback. It runs iOS 26 with a fresh Liquid Glass design, interactive Messages features, and Crash Detection safety, combined with Wi-Fi 7, 5G, Bluetooth 6, and eSIM connectivity.

The iPhone Air, at an ultra-thin 5.6mm, is Apple’s thinnest iPhone yet, featuring a titanium frame and Ceramic Shield front and back, providing four times better crack resistance and three times better scratch resistance with Ceramic Shield 2. Powered by the A19 Pro chip, the 6.5-inch display delivers vibrant visuals. The 48MP Fusion camera with 2x optical-quality zoom captures pro-level photos, and the 18MP Center Stage front camera supports smarter group selfies and Dual Capture. Battery life offers up to 27 hours of video playback. Running iOS 26, it includes all the latest safety and connectivity features such as Crash Detection, Wi-Fi 7, 5G, Bluetooth 6, and eSIM.

The iPhone 17 features a Magichromatic 6.3-inch ProMotion display with up to 120Hz refresh rate, 3000 nits peak brightness, and 33% fewer reflections. Its five stunning colors are protected by Ceramic Shield 2 glass, which is three times more scratch resistant. Powered by the A19 chip with a 5-core GPU, it delivers excellent performance for gaming and photography, with a 48MP Dual Fusion camera and 2x optical-quality zoom. The 18MP Center Stage front camera enhances selfies and videos. Battery life supports up to 30 hours of video playback, fast charging, and runs iOS 26 with Liquid Glass visuals, interactive Messages, and Crash Detection safety features. Connectivity includes Wi-Fi 7, 5G, Bluetooth 6, and eSIM.

The iPhone 16e combines affordability with the powerful A18 chip, 48MP Fusion camera, and 12MP front camera. Its 6.1-inch OLED display is protected by Ceramic Shield. The customizable Action Button offers quick access to apps. Battery life provides up to 26 hours of video playback, and it supports Crash Detection and iOS 26 features including Liquid Glass design and enhanced Messages interactions. Privacy is ensured with Face ID and secure payments.

Enhance your iPhone experience with MagSafe accessories designed for perfect magnetic alignment and faster wireless charging. Apple’s Silicone, TechWoven, and Clear Cases for iPhone 17 series and Air feature 100% recycled rare earth magnets and provide durable protection with scratch-resistant coatings. These cases support Camera Control gestures and securely attach to the new MagSafe Crossbody Strap for hands-free use.

Complete your Apple ecosystem with AirPods Pro 3, featuring twice the Active Noise Cancellation of the previous generation and new heart rate sensing for fitness tracking. They deliver immersive spatial audio with powerful bass and vivid vocals. The earbuds offer up to 8 hours of listening with ANC, 10 hours in Transparency mode, and five ear tip sizes for personalized comfort. Features include clinical-grade Hearing Test, Conversation Boost, active Hearing Protection, Adaptive EQ, Automatic Switching, and Audio Sharing, making them a smarter, healthier listening experience.